Has your income plateaued working for agencies?
Do you want to take your business to the next level?
Has the pandemic affected your translation business negatively?
If you are an experienced translator and have experienced any of the things mentioned above, you are most likely looking for a better way to market and run your business. You might also need a completely different mindset. In my 17 years as a freelance translator and 10 years as a marketing trainer I have noticed some important differences between high earning translators and struggling translators.
Three Reasons Why Most Freelance Translators Never Reach 6-Figures:
- They are afraid of raising their rates
- They are afraid of letting clients go
- They don't spend time marketing their business consistently
Reason 1
Afraid of raising their rates
I have also been there, afraid to lose customers if I increased my rates. But with a consistent system for raising rates, at the right moments, and to the right clients, it is possible. I've continuously raised my rates during my 17 years of being a freelance translator.
Reason 2
Afraid of letting clients go
Some clients end up not being worth your time after a while, especially if you're raising your rates continually. If a client is costing you more in time and headache than it's worth, it's time to let them go. This leaves you time to find new and better clients too. But you need a mindset shift to do this.
Reason 3
Not marketing consistently
To find new and better clients you need to market consistently. In order to do this, you need to know who to market to, when and how. You also need a plan and a schedule so you know what to do each day to move your business forward.
HOW CAN WE CHANGE THIS AND CREATE A SUCCESSFUL FREELANCE BUSINESS?
This can all be achieved with a system where you define your ideal clients, chisel out your own unique selling point, develop a better client and marketing mindset and set up some clear goals, with a plan for how to achieve them. You also need some tools for achieving your goals: some great marketing materials, an optimized platform to attract clients, and some tactics to reach out to your ideal clients on a consistent basis. Having some negotiation and sales techniques in your back pocket will also help.
THAT IS WHAT YOU WILL GET IN THE MARKETING MASTERY COURSE
What’s included?
To enable course attendees to focus on a certain topic and have time to practice, Tess splits the course into five modules which will be presented one-by-one over 5 weeks starting on 6th February 2023. Each module has 2-4 short lessons to complete.
At the end of each weekly period, all attendees will have the excellent opportunity to e-meet with Tess on a live session to ask any questions and get feedback. The live sessions will be recorded, but still, it is highly recommended that students keep pace and follow the course from day one. All attendees can download or print the Workbook to follow the course.
Detailed Course Outline
Module 1
3 KEY AREAS TO STRENGTHEN YOUR BUSINESS AND BOOST YOUR SALES
This is where you'll nail down the value you provide and who your ideal client is. You'll also work on a better client and marketing mindset.
- ✓ Learn how to position yourself to attract better clients
- ✓ Develop an Ideal Client Avatar for businesses
- ✓ Important mindset ingredients for better clients
Module 2
GENERATING GROWTH GOALS THAT WORK
In this module, you'll learn how to create specific goals to reach a 6-figure income and the mindset needed to achieve that.
- ✓ What’s needed to scale to 6 figures
- ✓ Creating a business vision
- ✓ Creating goals and a roadmap to reach them
Module 3
RATE STRUCTURES AND KEY NEGOTIATION TECHNIQUES TO LEVEL UP YOUR FREELANCE TRANSLATION BUSINESS
Get practical tips and strategies to demand higher rates and package your services for added value and different price points
- ✓ How to develop a mindset for getting paid what you’re worth
- ✓ Rate negotiation and sales tips
- ✓ Examples of pricing packages
Module 4
HOW TO OPTIMIZE YOUR MARKETING MATERIAL AND MARKETING CHANNELS TO ATTRACT YOUR IDEAL CLIENTS
Develop marketing material adapted to your ideal clients and optimize your online marketing
- ✓ Essential marketing material for targeted industries - with examples
- ✓ Optimize your online presence to attract clients
- ✓ Strategy for contacting clients
Module 5
GETTING THE MARKETING DONE WITH A PLAN
Create and follow a marketing plan and strategy to do consistent marketing and get more and/or better clients
- ✓ How to create a powerful 12-month marketing plan
- ✓ The art of following up without being a nuisance
BONUSES
- Bonus 1 - How to Conquer Feast and Famine Cycles - Lesson
- Bonus 2 - My Best Productivity Tips - Lesson
Are you ready to take your business to the next level and create a solid strategy to market and grow your translation business and work with the projects you love?
Click below to register today!
Created by: Tess Whitty
My name is Tess Whitty and I've been a freelance translator for the past 17 years. During the past 10 years, I have shared my experience and my skills in marketing with other freelance linguists. I am an award-winning online and offline trainer, podcaster and author. I've taken everything I've learned from my 17+ years as a freelance translator, combined with my education and professional background in marketing, to build my own 6-figure translation business. From this I've chiseled out the most important ingredients and steps for more experienced translators to help you expand your business further toward six figures.
How it works
Join the Spotlight Training and follow the link to your course at your My Courses page: https://www.proz.com/translator-training/my-courses You will have unlimited lifetime access to the materials purchased.
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